What Are Tracking Technologies?

Tracking technologies are small text files or code snippets that websites store on your device. Most people call them cookies, though the technology includes several methods of collecting and storing information.

Think of them as digital breadcrumbs. They help websites remember who you are between visits — like keeping items in your cart or remembering you logged in last week. Some track broader patterns, like which pages get the most traffic or where visitors tend to click first.

We use both first-party tracking (set directly by brighton-flareon.com) and third-party tracking (set by external services we work with, like analytics platforms).

Types of Tracking We Use

Essential Technical Elements

These are necessary for basic website functionality. Without them, parts of our site simply wouldn't work. They handle things like security, load balancing, and keeping you logged into your account during a session.

You can't opt out of these because they're required for the site to function properly. But they don't track you across other websites or collect personal information beyond what's needed for immediate technical purposes.

Functional Preferences

These remember choices you make to give you a better experience. For example, if you set your preferred API documentation format or timezone for test scheduling, we'll store that so you don't have to set it every time you visit.

They make the site more convenient. You could disable them, but you'd need to reconfigure your preferences with each visit.

Performance Analytics

We use these to understand how people use our site. Which documentation pages get read most? Where do visitors spend time? What integration examples do developers actually look at?

This data is aggregated and anonymized. We're not tracking individual users — we're looking at patterns to improve our content and user experience. If everyone bounces from a particular page quickly, that tells us something about how we've structured that information.

Marketing and Outreach

These help us show relevant information to people who might benefit from our API testing services. If you visit our pricing page but don't contact us, we might show you content about our integration capabilities when you're browsing elsewhere online.

They also help us measure whether our outreach actually works — did that blog post about webhook testing bring developers to our documentation? These are the ones you're most likely to want to control.

Specific Tracking Methods on Our Site

How We Use This Information

The data we collect helps us run a better service. We look at which API endpoints developers test most frequently, what documentation sections need clarification, and which integration patterns cause confusion.

When someone requests a demo, we might note what pages they visited beforehand. That context helps our team understand what specific testing challenges they're trying to solve. If ten people visit our webhook testing page then request demos, that's useful signal.

We don't sell this data. We don't share it with random third parties. The external services we use (like analytics platforms) are bound by agreements that restrict how they can use information from our site. They provide us with tools and insights, not access to sell your browsing habits.

Managing Your Tracking Preferences

You have several options for controlling what tracking happens on your device.

Browser Settings

Every modern browser lets you block or delete tracking files. The exact steps vary, but you'll typically find these controls in your browser's privacy or security settings. You can block all tracking, block just third-party tracking, or manually review and delete specific items.

Be aware that blocking essential technical elements will break parts of the site. You won't be able to log in or maintain session state. But blocking marketing and analytics tracking usually works fine.

Browser Extensions

Privacy-focused browser extensions give you granular control. Extensions like Privacy Badger, uBlock Origin, or Ghostery can automatically block tracking while allowing essential site functionality. They learn as you browse and become more effective over time.

Do Not Track Signals

Some browsers send a "Do Not Track" signal. However, there's no universal agreement on what websites should do when they receive this signal, so compliance varies widely across the web. We respect these signals for non-essential tracking, but essential technical elements will still function.

Mobile Devices

iOS and Android both offer tracking controls in their system settings. On iOS, look for "Limit Ad Tracking" or "Ask App Not to Track." Android has similar options under "Opt out of Ads Personalization." These affect tracking across apps and mobile browsers.

Data Retention and Deletion

Different types of tracking have different lifespans. Essential session data disappears immediately when you close your browser. Preference data might stick around for a year so your settings persist. Analytics data is typically kept for two years to identify long-term trends.

You can manually delete any tracking data through your browser settings at any time. If you want us to delete data from our systems, contact our team. We'll need to verify your identity, but we can remove your information from our records.

Some data might need to be retained for legal or security reasons. For example, if there was a security incident, we might need to keep logs that include tracking data as part of our investigation and compliance obligations.

Updates to This Policy

We update this policy when we change our tracking practices or when privacy regulations evolve. The "Last Updated" date at the top shows when we last made changes.

Significant changes will be announced through our usual communication channels — typically an email to registered users and a notice on our homepage. Minor clarifications or formatting updates might happen without specific notification.

We recommend reviewing this policy periodically, especially if you're concerned about privacy and tracking. The landscape changes frequently, and new technologies and regulations constantly emerge.